The World We Made: Alex McKay's Story from 2050

Author(s): Jonathon Porritt

Earth Science | Environmental Issues

Our planet's future is too often described in terms of doom and despair. However, there is another perspective that is not only positive, but credible, too.

The World We Made describes a planet that is green, fair, connected, and collaborative. Based on extensive research, leading environmentalist Jonathon Porritt reveals how we can achieve a genuinely sustainable world by 2050 if we act immediately. Part history, part narrative, The World We Made describes the key events, technological breakthroughs, and lifestyle revolutions that could transform our planet, covering topics as wide-ranging as 3D printing, personal genomics, urban agriculture, and the digital landscape. The book's innovative ideas are brought to life with futuristic photographs, infographics, and hand-drawn sketches, while an extensive index provides the tools and tips needed to prepare for what's ahead.

The World We Made is essential reading for anyone interested in preserving our planet. All royalties will support the work of Forum for the Future, one of the world's leading sustainable development non-profits.



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An optimistic story that depicts a world where things went

Jonathon Porritt is an environmentalist and writer. A former Director of Friends of the Earth, he is the founding Director of Forum for the Future, and is an eminent commentator on sustainable development, advising on corporate strategy for major global brands like Coca-Cola, Target, Unilever, L'Oreal, and Pepsi.

General Fields

  • : 9780714863610
  • : Phaidon Press
  • : Phaidon Press Ltd
  • : 0.726
  • : October 2013
  • : 245mm X 172mm
  • : United Kingdom
  • : books

Special Fields

  • : Jonathon Porritt
  • : Paperback
  • : Oct-13
  • : en
  • : 333.72
  • : 320
  • : 200