Author(s): Adam Sutherland
From a single record shop to space travel - the Virgin Group has become a vast multinational empire. With more than 400 companies worldwide the Virgin Group has recorded revenues of GBP15 billion! How did Virgin build such a hugely successful global brand? Discover how Virgin have built up from one magazine to become one of the most diverse companies in the world today. Learn about the brains behind the iconic brand, including the founder and Chairman Sir Richard Branson, explore key business concepts in a straightforward way and develop a product ideas for your very own Virgin brand. The Big Business series is ideal for young budding entrepreneurs with an eye for opportunity! A brilliant read for readers aged 9+ keen to find out how the business behind the brand works.
PUBLICATION JANUARY 2017
This high interest series focuses on the fascinating stories behind the most iconic businesses today. We look at multi-national Virgin: how has Richard Branson built his business up from a single record shop, what have been his successes and failures, and what's next for this ever-changing company?
Adam Sutherland works in the media industry and his interests include business, popular culture and the world of celebrity.